How to Prepare for Going Viral: A Strategy Guide
Post Content You’re Passionate About and Research in Depth
Before posting, dive deep into the topic you're sharing. Research it thoroughly so you can answer any questions that arise and engage with your audience in an informed way. Example: If you're a digital artist drawing people, research the tools you use (like Adobe vs. Blender) to better explain your choices when questions come up.
Batch Content Creation
Create long-form videos for platforms like YouTube. Break them into smaller snippets for TikTok, Facebook, and Instagram Reels. You can create short, 2-3 video segments around the same topic. Write blog posts as well to support your video content and link back to the long-form videos.
Offer Free Information
Give your target audience free downloadable resources—like workbooks or eBooks—that add value to your content. These resources can provide a deeper dive into your subject matter and show your expertise. Add premium features for those who want more in-depth information.
Follow-Up with New Content After Going Viral
When a video goes viral, drop 3 follow-up videos within 72 hours to maintain momentum. Keep the focus on the viral topic, and use these videos to introduce yourself, give insights, and drive traffic to your other content (e.g., a free guide or detailed course).
Step 5: Create an Online Program and Include a Quiz
Once you’ve built out your content and started attracting attention, an excellent way to deepen your connection with your audience is by offering more structured learning through an online program. For example, you can create a comprehensive course that covers the topic you’ve gone viral for, whether it's how to master a specific art technique or how to promote artwork effectively.
To make your program even more engaging, you can create quizzes using tools like JotForm or Google Forms. These platforms allow you to design fun, interactive quizzes—such as personality quizzes or skill-based tests—that your audience will enjoy. Not only are quizzes a great way to engage your viewers, but they can also help you gather valuable insights into what your audience is most interested in. You can use the results to further personalize your content and drive deeper engagement.
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